About
Commercial experience, applied to marketplace growth.
Independent advice for leaders who know the marketplace has more potential but need a clear diagnosis, priorities and route to execution.
Point of view
Marketplace performance is a commercial system.
Growth is lost when individual levers are managed in isolation. Promotions fail without seller participation. Selection expands without a clear customer proposition. Strategy stalls without ownership and trading rhythm.
I look across commercial performance, categories, selection, pricing, promotions, sellers and execution. Diagnose the constraints. Prioritise by impact. Build a plan the organisation can deliver and measure.
Experience
Experience across the marketplace growth agenda
Marketplace strategy
Commercial performance
Promotions and trading
Categories and selection
Seller participation
Customer proposition
Commercial planning
Execution and measurement
Why independent
Objective diagnosis. Practical execution.
Commercially independent
Priorities shaped by commercial impact—not a technology platform, media budget or agency retainer.
Built to be delivered
Clear recommendations grounded in ownership, team capacity, seller behaviour and execution.
Bring a commercial lens to your marketplace.
Diagnose where growth is being lost and decide what to do next.