Commercial performance
GMV, growth trajectory, economics, KPIs and performance gaps.
E.D.G.E · Focused commercial assessment
E.D.G.E
Health Check
A focused assessment of your marketplace designed to identify where growth is being lost and where the biggest commercial opportunities sit.
Book an E.D.G.E Health CheckThe commercial question
Which marketplace levers will have the greatest impact—and what should happen first?
What I assess
The whole marketplace proposition
Ten connected areas are assessed together, so recommendations reflect the commercial system—not one lever in isolation.
Category & range
Range gaps, category opportunities and areas of under-productivity.
Trading & promotions
Trading rhythm, event strategy, mechanics and incremental GMV.
Seller participation
The barriers preventing sellers from ranging, funding and trading.
Pricing
Price position, competitiveness, visibility, ownership and action.
Content & merchandising
Discoverability, product content, navigation and conversion.
Delivery
Availability, delivery promise, cost and speed.
Ratings & reviews
Coverage, quality signals and their effect on conversion.
Customer experience
How the proposition meets customer needs and earns trust.
Operations
Ownership, governance, capability and execution cadence.
What you get
A clear, prioritised route to growth
The output is built for decisions and execution—not a long list of observations.
01
Marketplace performance assessment
02
Growth opportunity map
03
Prioritised recommendations
04
Quick-win opportunities
05
90-day growth roadmap
06
Executive-level summary
Who is it for?
For leaders who need clarity before committing resource
- Marketplace leaders who need an independent perspective
- Retailers whose marketplace growth has stalled
- Brands looking to improve marketplace performance
- Businesses launching or scaling a marketplace
- Leadership teams that need a clear marketplace growth plan
Why start here?
Why start with a Health Check?
Businesses often know more marketplace growth is possible, but struggle to identify which commercial levers will have the greatest impact.
The Health Check provides an objective view of the whole marketplace and a prioritised plan before you commit to a longer programme. It establishes where growth is being lost, what matters most and what should happen next.
Start with a clear commercial diagnosis.
Identify the priority opportunities and leave with a practical 90-day growth roadmap.
Book an E.D.G.E Health CheckPrefer to talk first? Book a 30-minute introductory conversation.