Diagnose
Establish the commercial baseline and identify where GMV and performance are being lost.
E.D.G.E Growth Programme · 8–12 weeks
From marketplace strategy to measurable growth.
Hands-on commercial support to turn priority opportunities into a clear plan, coordinated execution and measured performance.
The programme
Four phases. One accountable growth plan.
A direct route from commercial diagnosis to execution and measurement.
Prioritise
Size opportunities by commercial impact and set the marketplace growth plan.
Execute
Mobilise owners across trading, promotions, sellers, categories and merchandising.
Measure
Track commercial performance, learn from execution and adjust the plan.
Commercial workstreams
Focused on the levers that move GMV
Workstreams are selected for their commercial contribution—not activity for its own sake.
- Marketplace growth strategy
- Commercial opportunity sizing
- Category and selection strategy
- Trading calendar
- Promotional strategy
- Seller activation and participation
- Marketplace merchandising
- Performance measurement
- Stakeholder alignment
- Implementation leadership
Commercial outcomes
Performance areas the programme is built to move
Results depend on the marketplace and the quality of execution. The programme creates a clear plan, ownership and measures across six areas.
01
Increased marketplace GMV
02
Higher seller participation
03
Stronger promotional performance
04
Improved category productivity
05
A better customer proposition
06
Clearer commercial ownership
Turn priority opportunities into execution.
Build the plan, mobilise the organisation and measure commercial performance.